PROJECTS – MARKETING

ATTACHMENT PARENTING INTERNATIONAL

Semester: Spring 2012

attachmentparenting.org

Attachment Parenting International (API) is a non-profit organization that helps create local support groups, and publishes educational and research materials for parents and professionals. CTW Consultants helped API in strengthening it revenue streams by developing a new retail program and in its changing membership structure to spur membership growth and retention.

CTW Consultants: John Spadaro, Shelly Ann Winokur, Jerry Burton

EDUSERC

Semester: Spring 2012

eduserc

Eduserc is a nonprofit organization dedicated to the development and advancement of youth, adults and the community. CTW Consultants helped Eduserc to develop a strategic plan for marketing and execution for funding the purchase and construction of a mini-campus, which would continue to provide training and resources, and also serve as a community business incubator of educational services.

CTW Consultants: Gemma Easterling, Tiffany Brown

ARTHRITIS FOUNDATION MID-ATLANTIC

Semester: Spring 2012

arthritis

The Arthritis Foundation strives to improve lives through leadership and the prevention, control, and cure of arthritis and related diseases. CTW Consultants helped The Arthritis Foundation with market research as well as a business plan to strategically plan their growth. The team also helped with branding the organization in an effort to obtain funding.

CTW Consultants: Jake Irwin, Aditya Sridhar, Racquel Tillman, Leah Yingling

NATIONAL SPORTSCASTERS & SPORTSWRITERS ASSOCIATION AND HALL OF FAME

Semester: Spring 2011

nssafame

National Sportscasters & Sportswriters Association & Hall Of Fame is dedicated to honoring, preserving and celebrating the legacy of sportscasters and sportswriters in the United States – for their creativity in storytelling, their pursuit of truth and their conveyance of information. CTW Consultants provided recommendations for a sustainable revenue generation model going forward driven by new targeted customer marketing, social media presence, and ROI-based metric development.

CTW MBA Consultants: Goutham Budati, Ian Cruse, Johnny Graham

MELWOOD HORTICULTURAL TRAINING CENTER

Semester: Fall 2011

melwood

Melwood Horticultural Training Center provides services to people with disabilities in order to maximize their capabilities to live full and rewarding lives through work training and other services. CTW Consultants devised a streamlined Excel driven database by which Melwood can track potential corporate sponsors for its annual revenue generating PGA Golf Tournament.

CTW Undergraduate Consultants: Dylan Benach, Jessica Matta, Kelly Shih, & Anastasiya Zubilova

ALASKA COMMUNITY ACTION ON TOXICS

Semester: Fall 2011

akaction

Alaska Community Action on Toxics (ACAT) is an environmental health and justice organization established in 1997. Their mission is to assure justice by advocating for environmental and community health with the belief that everyone has the right to clean air, clean water, and toxic-free food. CTW consultants helped ACAT with marketing strategies to align ACAT’s opportunities with the core mission of the non-profit, and generate additional capital that can be used for other endeavors.

CTW Consultants: Taewon Kang, Dan Curtis

BIRDS NEST FOUNDATION

Semester: Fall 2011

birdsnestfoundation

Birds Nest Foundation is a non-profit that provides media services to other non-profits. Birds Nest’s core mission benefits are to increase awareness on improving education, environmental issues and other causes. CTW consultants helped the foundation to launch an online newspaper called Philanthropy Post (PP). They developed a marketing strategy to increase contributions from writers and publishers, improve audience and obtain revenue streams. PP will be used as a bridge to connect the general public with philanthropy news and issues and also as a for-profit vehicle for Birds Nest Foundation.

CTW Consultants: Rehan Mustafa, Dana Nearing, Tim Casey

FABRETTO

Semester: Fall 2011

fabretto

Fabretto Children’s Foundation is a non-profit organization whose mission is to enable impoverished Nicaraguan children and their families in underserved communities to break the cycle of poverty and reach their full potential through programs promoting education, nutrition and health, and community development. Service Corps consultants developed a strategy for promoting and monetizing a documentary produced by the organization, ultimately recommending that Fabretto utilize university and student resources to grow its network, community visibility, and fundraising goals.

Consultants: Katie Delaney, Rannel Liwanag, Lauren Miller, Tanya Skubiak

KALEIDOLINKS
Semester: Fall 2011

klupdates

KaleidoLINKS was created to provide high school students with quality afterschool programming that challenges them in all facets of academic and personal growth. Their programs provide young adults with outlets that allow them to learn and express themselves. CTW consultants helped KaleidoLINKS to develop a marketing plan for to create new additional revenue streams and create a strategy to strengthen its brand.

CTW Consultants: Heather Malcomb, Steve Lannen, Lindsay Lehmann

SOUTHEAST FIBER ARTS ALLIANCE

Semester: Fall 2011

fiberartsalliance.org

Southeast Fiber Arts Alliance (SEFAA) was created to champion fiber arts through education, community outreach and exhibitions, and to provide a friendly, creative, inspiring environment for anyone interested in the fiber arts. SEFAA wants to appeal to a younger crowd without alienating their current membership base. SVC consultants helped SEFAA to develop a strategic marketing plan that will enable them to expand their community as well as assist them in communicating what “fiber arts” means and how and why fiber art enriches our lives.

SVC Consultants: Chandra Carter, Lakisha Greenwade

5 FOR FAIRNESS

Semester: Fall 2011

5forfairnes

5 for Fairness is an online community dedicated to making the world fair for girls. 5 for Fairness is unique among non profits because it practices collective grant making, also known as crowdfunding and crowdsourcing. The organization needs help with online marketing and social media outreach, which will help to keep their overhead as low as possible, develop new funding streams by increasing engagement with small donors, and identify new non profits that might be potential grant recipients. 5 for Fairness also wants to start a benchmarking project comparing what they do to Kiva or CharityWater to see where the opportunities are for growth online.

CAFE

Semester: Fall 2011

cafeyouthCAFE is a youth-based program using the performing arts as the catalyst to develop the passion and discipline for learning, leadership and academic achievement. In spite of fifteen years of providing excellent programming to hundreds of youths (ages 7 to 18), using the steel pan as motivation to pursue academic excellence, “CAFE” is still one of the “best kept secrets” of Prince George’s County, Maryland and the greater Washington, DC area. To increase visibility and expand its revenue base, CAFE needs a well developed marketing plan to “get its name out there.” The plan should focus on direct (online) marketing, and a site visit to the Prince George’s County, Maryland facility before the end of September is mandatory for team members.

TABLE FOR TWO


Semester: Fall 2011

tablefor2

Table for two (TFT) partners with restaurants, corporate cafeterias, and other food establishments to serve healthy, nutritionally balanced TFT-branded meals. A 25-cent charge is added to the price of these meals, which is used to provide school lunches in countries including Uganda, Rwanda, and Ethiopia. CTW consultants helped TFT to conduct research to provide a framework for expansion in the DC Metro area.

CTW Consultants: Alexander Wang, Aman Chopra, Karthik Menta, Hermela Hailemeskel

ALL ABOUT ANIMALS RESCUE

Semester: Fall 2010

allaboutanimalsrescue

All About Animals Rescue, located near Detroit, Mich., is dedicated to reducing the homeless pet population in Michigan through low-income spay/neuter programs and adoption services.  CTW Consultants devised a marketing plan to raise awareness for AAAR’s vital services among the diverse three-county area it serves.

CTW MBA Consultants: Kristine Adey & Geoff Harshman

NATIONAL SECURITY INITIATIVE / AMERICAN SECURITY CHALLENGE

Semester: Fall 2010

National Security Initiative, sponsor of the annual American Security Challenge, aims to increase the visibility of innovative technology and help the commercialization process so that such technology can reach either the public or commercial marketplace faster.  CTW Consultants researched and developed marketing messages and strategies to raise awareness for the Challenge among its critical stakeholders.

CTW MBA Consultants: Phil Baylor, David Croushore & Ian Cruse

SOUTH DAKOTA HEAD START ASSOCIATION

Semester: Fall 2010

sdheadstar

South Dakota Head Start Association (SDHSA), located in Sioux Falls, is a leading voice supporting the work of Head Start programs and their partners through education, advocacy, training and networking for quality early childhood education and services to families.  CTW Consultants developed marketing and social media recommendations to raise awareness for the importance of SDHSA’s offerings.

CTW MBA Consultants: Eric Walthall & Brian Whittaker

LYBERTY’S PROMISE

Semester: Fall 2010

libertyspromise

Liberty’s Promise is an Alexandria, Va.-based organization that supports young DC-area immigrants in need while encouraging them to be active and conscientious American citizens.  CTW Consultants researched and developed a marketing/communications plan designed to increase awareness, and made additional recommendations on fundraising ideas and increasing board involvement.

CTW Undergraduate Consultants: Arielle Blivaiss, Lauren Feldman, Michelle Hardesty & Sonaly Patel

MENTORS OF MINORITIES IN EDUCATION (MOMIES)

Semester: Fall 2010

momiestlc

M.O.M.I.E.S. TLC is a D.C.-based nonprofit organization that aims to transform education for at-risk children of color through an educational model that uses social justice and cultural education as the foundation for improving academic outcomes for our children.  CTW Consultants analyzed the organization’s current revenue-generating products and made recommendations on streamlining product offerings and implementing alternative fundraising strategies.

CTW Undergraduate Consultants: Jillian Chavis, Chris Coraggio, Evon Davis & Xiao Lin

SPORTS4HOPE

Semester: Fall 2010

sports4hope

Sports4Hope, based in D.C., seeks to prevent and reconcile conflicts by inspiring hope, improving the quality of life, and empowering youth in conflict-affected areas through sport and peace education.  CTW Consultants worked with the organization to develop ideas for strategic corporate funding streams, as well as crowdsourced fundraising ideas.

CTW Undergraduate Consultants: Sahil Rahman, Nicolas Sere, Alex Sposito & Mark Wang

BETHESDA GREEN

Semester: Spring 2010

bethesdagreen.org

Bethesda Green is a local sustainability hub founded by a Smith School alumnus in 2008.  The CTW consultants assisted Bethesda Green in building a business plan, defining operational priorities and conducting a market analysis.

CTW MBA Consultants: Julia Griggs & Sara Herald

NATIONAL CONSUMERS LEAGUE – LIFESMARTS PROGRAM

Semester: Spring 2010

lifesmarts

LifeSmarts, a program of the National Consumers League, is an interactive consumer education program focused on teens.  The CTW consultants helped develop a marketing plan, including slogans, channels and incentives, to raise awareness for the program among potential coaches and secondary educators.

CTW MBA Consultants: Pauline Batiller & Madeline Smith

SPORTSCHALLENGE LEADERSHIP AND EDUCATION ALLIANCE

Semester: Spring 2010

scleadershipacademy

SportsChallenge Leadership and Education Alliance uses sport as a tool to develop and empower student leaders from diverse backgrounds who positively impact their teams, schools and communities. The CTW team assisted in the development of corporate and foundation outreach strategies, including researching prospects and identifying appropriate metrics to incorporate into an ‘ask.’

CTW Consultants: Ryan Klang & Michael Logue

HUMANE FARM ANIMAL CARE

Semester: Spring 2010

certifiedhumane

Humane Farm Animal Care, based in Herndon, Va., works to improve the lives of farm animals through its certification program and advocacy.  The CTW team developed social media strategies for raising awareness and funds for the organization, set up presences on several key platforms and developed a best practice guide to using the platforms.

CTW Undergraduate Consultants: Cory Connelly, Zach Olson, Roksana Slavinsky & Aaron Wertman

MARYLAND THEATRE FOR THE PERFORMING ARTS

Semester: Spring 2010

mtpa

Maryland Theatre for the Performing Arts, a new facility proposed in Annapolis, Md., is a multipurpose performing arts space aimed at elevating the local arts community and attracting premier talent to the region.  The CTW team conducted several case studies on the effects of the entrance of large performing arts facilities on the surrounding arts communities.

CTW Undergraduate Consultants: Chris Coraggio, Rachel Epstein, Tian Tian Feng & Alan Yang

A WIDER CIRCLE

Semester: Fall 2010

awidercircle

A Wider Circle, based in Bethesda, Md., takes a holistic approach to ending poverty by providing basic need items to families moving out of shelters or living in neglected neighborhoods and offering comprehensive programs on health and wellness.  CTW Consultants worked with the board to develop the plans and processes for a corporate funding board, which will ultimately provide a more sustainable stream of funding for the organization.

CTW MBA Consultants: Marybeth Coppola & Mollie Moday

ANGELWISH

Semester: Spring 2009

angelwish

Angelwish aims to provide the public with an easy way to grant wishes to the millions of children living with HIV/AIDS around the world. The CTW consultants explored the feasibility of expanding Angelwish’s services to accommodate other chronic illnesses by conducting market research on current and potential partners and developing strategies for corporate sponsor outreach.

CTW Consultants: Sayee Rajamany, Caroline Tippett, David Folwell.

FATHERS AND FAMILIES OF SAN JOAQUIN

Semester: Spring 2009

ffsj.org

Fathers & Families of San Joaquin, a Stockton, Calif. nonprofit, helps build strong and healthy families by addressing communities’ critical problems of fatherless homes, widespread poverty and inadequate access to public health services. The CTW consultants helped to revamp FFSJ’s stakeholder relations through an updated communications strategy, outreach materials and the planning of a local Father’s Day event.

CTW Consultants: Patrick Halloran, Scott Zakheim.

INTERNATIONAL CHILDREN’S DIGITAL LIBRARY

Semester: Spring 2009

childrenslibrary

International Children’s Digital Library provides free online versions of children’s books from around the world in an easy-to-read format on its Web site. The CTW consultants worked to develop a more targeted approach to corporate sponsorship as well as strategies to increase the visibility of its Web site.

CTW Consultants: Cynthia Soriano, Tanidha Vatanasakdakul, Rahul Grover.

THE LAMP, DC VITO

Semester: Spring 2009

thelampnyc

The LAMP, a New York City-based nonprofit working to expand media literacy education, was looking to launch an advertising campaign. The CTW consultants researched and recommended a comprehensive social media campaign utilizing Web-based tools including a Facebook application, Twitter, and blogging.

CTW Consultants: Andrea Cohen, Emily Roper.

CHESAPEAKE FUND (FOREST TRENDS)

Semester: Fall 2009

forest-trends

The Chesapeake Fund is an innovative program of Forest Trends, the Chesapeake Bay Foundation, and World Resources Institute to establish a voluntary water quality marketplace in the Chesapeake Bay watershed that focuses on reducing excess nitrogen. CTW consultants worked to increase corporate and public awareness of the harmful impacts of excess nitrogen in the Chesapeake Bay watershed region. Through public outreach and corporate engagement the team promoted voluntary strategies aimed at reducing or offsetting nitrogen emissions.

CTW consultants: Chia-Chia Chang, Rahul Grover, Brian Knesel, Luis Jugo, Rick Ferri, Danielle Safran, Alex Baek, Matt Minchew, Jon Hopp, Catherine Corso, Jeffrey (Chia-Chieh) Hong, Ji Hee Han, David Kirk, Marisela Montenegro.

DC PUBLIC SCHOOLS

Semester: Fall 2009

dcps

DC Public Schools and the city of Washington DC aim to make DCPS the highest performing urban school district in the nation, and to once and for all close the achievement gap that separates low-income students and students of color from their higher-income and white peers. SVC consultants helped DCPS with a marketing initiative to equip schools’ principals with a toolkit for promoting their own schools within the community, with the goal of increasing local enrollment. In a separate project, CTW consultants helped DCPS come up with a public relations campaign to communicate to current and potential parents, influencers, and the city at large to position DCPS as “schools of choice” in the community.

CTW Consultants: Sabah Al-Sabah, Ross Dodd, Robert Franklin, Ricky Fung, Anu Gupta, Greg Hessler, Steve Olivera, Damon Patrick, Kathryn Phelps, Liz Rowan, Neil Vora, Dave Folwell , Emma Puydupin , Andy Shinka, Tanidha Vatanasakdakul.

HOME AND GARDEN INFORMATION CENTER

Semester: Fall 2009

hgic

Home and Garden Information Center, part of the University of Maryland Extension, provides residents of Maryland with a wide range of information and education on horticulture.  The CTW consultants worked with HGIC to expand and improve its outreach strategy, including conducting a survey of users of its services, expanding its communications efforts and social media presence, and re-vamping its Web sites.

CTW Consultants: Andrea Cohen & Kelley Harris

JEWISH COUNCIL FOR THE AGING

Semester: Fall 2009

accessjca

Jewish council for the aging (JCA) was in need of assistance with volunteer engagement and marketing strategies as it attempted to increase engagement of 20- and 30-somethings in JCA operations and issues of aging in general. CTW consultants surveyed the target market and benchmarked similar programs that have successfully engaged the millennial generation, and used this research to develop sound outreach strategies, programmatic recommendations and key messaging.

CTW Consultants: Rebecca Leeds, Byoung Kyoung An, Dongsoo Kim, Shih-hao Wang.

KAHEA: THE HAWAIIAN-ENVIRONMENTAL ALLIANCE

Semester: Fall 2009

kahea

KAHEA: The Hawaiian-Environmental Alliance is a community-based organization working to improve the quality of life for Hawaii’s people and future generations through the revitalization and protection of Hawaii’s unique natural and cultural resources.  The CTW consultants assisted KAHEA in analyzing its current funding model and developing more sustainable funding strategies that match the organization’s unique strengths and cultural perspectives.

CTW Consultants: Vittoria Aiello & Deepa Janakiraman

UNIVERSITY OF MARYLAND & PAINT BRANCH ELEMENTARY SCHOOL PARTNERSHIP

Semester: Fall 2009

vpaf

Paint Branch Elementary / UMD Partnership is in its second year harnessing the resources and expertise of the University of Maryland and the community of College Park to make Paint Branch the local school of choice.  The CTW consultants worked to conduct research on the various stakeholders of the partnership, laying the groundwork for the development of a strategic marketing plan in the spring.

CTW Consultants: John Pullen & Llacey Simmons

WASHINGTON COMMUNITY AREA INVESTMENT FUND

Semester: Fall 2009

wacif

Washington Area Community Investment Fund is a regional nonprofit focused on empowering underserved communities and individuals by providing them with access to capital and specialized technical expertise. The CTW consultants worked with the board to develop unified marketing messages that clearly articulate the breadth of WACIF’s services and will ultimately aid in their fundraising pursuits.

CTW Consultants: Sarina Gerson & Eric Miller

WISCONSIN EARLY CHILDHOOD ASSOCIATION

Semester: Fall 2009

weca

Wisconsin Early Childhood Association supports the adults who care for and educate young children in Wisconsin, through a variety of services including scholarship and compensation programs, professional development, membership and advocacy.  The CTW consultants developed a comprehensive survey of members and non-members alike, and utilized the results to build recommendations on growing and maintaining WECA’s membership base.

CTW Consultants: Donald Mayer & Kristin Danilczyk

O.U.R. HOUSE OF CENTRAL VERMONT INC.

Semester: Spring 2008

O.U.R. House of Central Vermont is a non-profit organization providing a safe and supportive environment to assist victims, adult survivors and families in the prevention, discovery, intervention, and healing of child sexual abuse. They provide a safe and child-friendly facility where trained police and Vermont Department for Children and Families investigators can interview children to determine if sexual abuse has occurred. The CTW Consultants developed a 3-5 year strategic plan, including a financial plan, with the objective of improving the consistency of funding from grants and private funding sources. CTW Consultants: Christen Hartnett and Greg Miller

AUMAZO

Semester: Fall 2008

aumazo

Aumazo, Inc. is a project which introduces a new tradition in Cameroon by extending secondary education for girls in rural communities beyond middle-school to include high school. Aumazo propose a curriculum that foregrounds critical literacy and the development of critical thinking skills. The CTW consultants provided a web strategy, social networking, and multimedia strategy to help with fundraising and outreach.

CTW Consultants: Amil Husain, Daphene Altema-Johnson and Nitin Sawant

LOOKING FOR MY SISTER

Semester: Fall 2008

looking-for-my-sister

Looking For My Sister is a Metropolitan Detroit based organization founded by a survivor of domestic violence and committed to promoting awareness of domestic violence through community outreach, education, intervention and transitional housing service for victims of domestic violence. The CTW consultants developed a marketing and public relations strategy for Looking for My Sister. CTW Consultants: Scott Lewis and Kathryn Phelps

NATIONAL FOUNDATION FOR TEACHING ENTREPRENEURSHIP

Semester: Fall 2008

nfte

The National Foundation for Teaching Entrepreneurship provides entrepreneurship education programs to young people from low-income communities. The CTW consultants provided a marketing strategy for the organization, including messaging, public relations and digital marketing.

CTW Consultants: Danielle Safran, Laura Lin and Jocelyn Bryan-Merisca

THE WOMAN’S HEART

Semester: Fall 2008

womenheart

The Woman’s Heart is a non-profit organization which seeks to provide innovative recovery and support services for all women recovering from addition–anywhere at anytime. The CTW consultants provided strategic marketing, a plan to sustain revenues and to enhance resource utilization for the organization.

CTW consultants: Vivek Srivastava and Siddhartha Jain

ARTS FOR ANYONE

Semester: Spring 2007

Arts for Anyone, develops arts-infused initiatives that use the arts to educate and needed a marketing plan for their website and publication materials. From this experience, Laura Bennett MBA ’08 commented that, “I was able to actually help an arts organization and develop my marketing skills, which added to the educational benefit of my MBA and gave me something good to discuss in interviews for internships.” In addition, Tekisha Harvey MBA ‘08, added that getting client-face time was a great experience that I will take along with me in my future endeavors, whether they be consulting or not. It was also a great way to put our academic learning into practice. Learning to balance client needs with practical solutions was an invaluable takeaway.”

BYTE BACK

Semester: Spring 2007

byteback

Byte Back is a community computer training center in Northeast Washington, DC. It provides low-cost, hands-on computer training to underserved, low-skilled, and underemployed residents of the metropolitan Washington, DC area. To grow its relationship with the surrounding technology community, Sharon Bollers MBA/MPP ’08 and Rukhe Aghomo MBA ’08 ran a stakeholders survey, from soup to nuts, to identify best practices for Byte Back for building the essential relationships that would help launch Byte Back’s students into the professional world.

ROAD OF LIFE

Semester: Spring 2007

roadoflife

Road of Life’s mission is to eradicate preventable cancers and other prevalent diseases by educating children about the dangers of tobacco use, the importance of regular physical activity, and good nutrition. Laura Gonzalez MBA ’08 and Don Wood MBA ’08 created a business plan for how Road of Life could sell its curriculum to create an income stream to benefit its non-profit activities. As Rob Emrich, Road of Life Founder, described, “Our whole business model is geared around openness and we needed someone to define parameters and create a long-term, sustainable method of funding ourselves.” Rob felt this experience was useful for non-profits because “having those type of discussions and critical analysis about your operations is always important. How we can do things better and differently, understanding the social and the economic value of our work — going through these discussions with the help of the MBA students was really, very valuable.”

BLOK

Semester: Fall 2007

BLOK is online organizational tool that received favorable reviews from educators that were surveyed. It has the potential of being a very helpful and useful tool for educators, parents and students trying to organize their academic careers.

DIGIT ALL SYSTEMS

Semester: Fall 2007

digitallsystems

Digit All Systems, Inc. is a 501(c)3 non-profit corporation committed to bridging the digital divide and bringing the benefits of expanding technology to everyone. It was founded in September 1998 and has since served more than 435 clients.

NORTH EAST COMMUNITY CENTER

Semester: Fall 2007

neccmillerton

The North East Community Center (NECC) is a non-profit social services organization based out of Millerton, NY. They run a variety of programs for toddlers, children and senior citizens, and also get grants from a number of donors.

PROJECT PLASE

Semester: Fall 2007

projectplase

Project PLASE, Inc. addresses homelessness by providing transitional housing, permanent housing and supportive services to homeless adults. They serve the most vulnerable and undeserved, including persons with mental illness, HIV/AIDS, addiction, developmental disabilities, and ex-offenders, etc.

EVEN GROUND

Semester: Fall 2006

Even Ground needed a strategic marketing and fundraising plan to meet its $15,000 annual goal. CTW consultants helped the two founders create a financial plan with goals and timelines for future development. “With [our] limited resources, it is very easy for us to take things one step at a time,” noted co-founder Sarah Chester. “This partnership has enabled us… to develop a concrete plan for development that takes us into the future.”